The Netflix limited series ‘Adolescence’ offers a poignant exploration of modern youth culture, centring on 13-year-old Jamie Miller, who is arrested for the murder of his classmate, Katie Leonard. The series delves into themes of online radicalisation, social media bullying and the toxic impact of digital communities on vulnerable minds. Jamie’s journey is a stark reminder of how easily young people can be influenced by the wrong sources, as they seek meaning and identity in places that offer little hope or guidance.

Throughout history, people have drawn inspiration from role models—figures of integrity, wisdom and perseverance, whose lives guided others towards righteousness and hope. These figures, though not all followers of the Christian faith, undeniably embodied Christ-like qualities such as courage, compassion and a commitment to something greater than themselves. Take, for example, Florence Nightingale, who revolutionised nursing and healthcare and demonstrated such dedication to service and care for the sick and suffering. Mahatma Gandhi, who embodied a deep moral courage in fighting for peace and justice without hatred. Mother Teresa, whose selfless service in the slums of Calcutta touched millions of lives, showing the transformative power of humility. Nelson Mandela, who spent 27 years in prison, becoming a symbol of reconciliation, teaching us the power of forgiveness and the importance of justice and equality. More recently, Malala Yousafzai, who stood up for girls’ education despite the threat of violence and Captain Tom Moore, whose fundraising efforts during the COVID-19 pandemic lifted the spirits of an entire nation. 

The Shift: From Meaningful Role Models to Digital Influencers

However, today’s young people face a radically different landscape. Many no longer turn to figures of substance and service for inspiration. Instead, they idolise social media influencers, celebrities and online personalities. While some influencers may share positive messages, many contribute to a culture of materialism, self-indulgence and hollow success. This shift has created an environment of constant comparison, anxiety and dissatisfaction, as young people measure their self-worth against idealised depictions of life that are typical but not realistic — carefully curated to appear flawless, yet lacking in meaning. This is in stark contrast to the lives of those who built legacies by serving others, standing up for justice and living with purpose. Take, for example, a figure like Malala Yousafzai, who risked her life to fight for education and equality, and the typical influencer who promotes excessive wealth, beauty or material success. Where Malala represents hope, purpose and courage, many influencers offer little more than a transient promise of fulfilment through likes, followers and empty consumerism.

True Hope: Beyond the Superficial

True hope cannot be found in fleeting digital trends or the pursuit of social media approval. It is rooted in living a life of purpose, integrity and service. Dietrich Bonhoeffer, a German pastor who resisted Nazi oppression, and Corrie ten Boom, who helped shelter Jews during the Holocaust, are shining examples of individuals who endured unimaginable hardship while remaining steadfast in their commitment to higher ideals. These role models didn’t seek fame or recognition—they lived with integrity and courage, even when it meant personal sacrifice.

Their lives show that hope is sustained not by external validation or superficial success, but by an inner commitment to doing what is right, no matter the cost. In a world often dominated by instant gratification and digital approval, these examples stand as a reminder that true fulfilment comes from service, sacrifice, and a commitment to something greater than oneself.

How We Can Respond

To counteract the detrimental impact of influencer culture and restore focus on meaningful role models, we must take action in the following ways:

  1. Lead by Example – Instead of solely criticising modern culture, we must model lives of service, compassion and resilience. Young people are more likely to be influenced by those who lead authentically Parents, teachers and community leaders must introduce young people to figures who embody values such as selflessness, sacrifice and moral courage, while also living these values themselves.
  2. Foster Discernment in Media Consumption – We must teach young people to critically evaluate the content they consume online. Do the influencers they admire promote values such as kindness, humility and service? Are their messages constructive and focused on personal growth or are they reinforcing materialism and self-centredness?
  3. Encourage Personal Development Beyond Social Validation – Helping young people cultivate talents, skills and a sense of purpose outside the realm of digital approval fosters self-confidence and a deeper sense of fulfillment. Creating spaces for mentorship and active involvement in meaningful community efforts helps young people build a foundation of hope that is not dependent on likes or followers.

The generational shift from role models of service to online influencers is indeed concerning, but it is not irreversible. As Christians, we are called to guide young people toward role models who reflect the hope, courage and compassion that Christ exemplified. By helping them to understand the value of living with purpose, rooted in the teachings of Christ, we can restore hope that is lasting and eternal—hope built on the solid foundation of faith, service and selflessness.